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Anyone working online and short of being blind has at one time or another come face-to-face with pop-up and pop-under advertisements.
There is no middle of the road here; you either love them or hate the little buggers!
Automatic pop-up and pop-unders are relatively new alternatives to more traditional advertising methods, but as with any method, one must be careful not to overdo.
Proper implementation of pop-up and pop-unders could be one of the efficient ways to reach your visitors with a targeted advertising message.
The decision whether or not to deploy them must be made very carefully and always keeping your visitors in mind when your site uses these ads.
By displaying just 1 window and only when necessary (usually when the visitor is leaving), you can get maximum results while still respecting your visitors.
Each marketer should evaluate their business to determine whether their site really needs this form of advertising. If you decide to forge on, control the size of the pop-up window. Do not block the visitors' sight!
Do not utilize pop-ups or unders on your homepage. It may keep potential customers from revisiting your site, and always test your ads before making them public. Be certain they function well and make darn sure they are easy to close from a visitors' standpoint.
If your pop-up and pop-under ads do not effectively bring about positive results, discontinue use immediately!
Internet marketer Walt Pfarr has over 30 years of media experience including work in development, special events, fundraising, general reporting and column writing; grant writing and administration and is now embarking on his own ecourse, eBook and the PfarrOut Ezine soon to be announced. You can reach him at: walterpfarr@lycos.com Pfarr and his wife, Jo, reside in Oklahoma.
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