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Boutiquing: The Way of the Future
The business of beauty is experiencing a major change for the better: salons are adding boutiques, complete fashion accessory centers that generate more sales and profits for their business.
The key to their success? Boutiquing: a new salon service that compliments traditional beauty services. Boutiquing allows stylists to transform into full service fashion advisors for their clients. What’s most surprising about this movement is that it started far from the style centers of New York and Los Angeles, in the rural Northwest. Led by Sunriver Specialties, “Boutique Salons” are popping up in cities across the U.S.
What exactly is a “Boutique Salon”?
Picture a popular salon with a loyal local following, drawn from a community of several thousand women, all of whom what to look attractive and stylish. To fulfill this wish, they all turn to one particular person, Julie, the owner of the town’s hippest salon. While they come to her for traditional salon treatments such as cuts, color, and perms, they also come to her for much more: a full style makeover.
Julie understands that while these women may live in a small town, they want to be stylish. To meet the needs of her clients, Julie carries a full line of hip, yet affordable hair accessories, jewelry, handbags, watches and more. She has transformed her salon into a full service style center where women can customize their whole look from hair to toe. Julie’s clients walk away happy while she enjoys the added revenue earned by high profit margins of accessories.
Many salon owners have already established themselves as premiere hair care centers, and because of this the addition of fashion accessories would be simple and inexpensive, yet very effective.
Why Boutique?
- Make more money!
Boutiquing creates additional profits with minimum expense and effort.
- Become Fashionable!
Boutiquing gives salons a friendly, stylish atmosphere.
- Be Unique!
Boutiquing makes salons stand out and remain in the minds of clients.
- Have Fun!
Accessories are fun additions to everyday life; give your clients this treat!
BUSINESS & BOUTIQUING TIPS
Always keep a good stock of merchandise in your boutique/salon. By doing so, it shows your clients that you are dedicated and knowledgable in selling these items, which will in turn give your customers more confidence in asking your advice and buying your accessories.
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