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A well-written press release which is published in the print media such as newspapers, magazines, newsletters, e-zines, online media, and/or broadcast via TVs and radios will gain you publicity at no cost, which will increase your business' fame, credibility, reliability, traffic/visitors to your website, and eventually boost your business beyond your expectations.
You will reach multi-millions of target audience with a press release published and broadcast in media, providing a more powerful and profitable marketing, because people believe what media says much more than very expensive advertising campaigns.
How do you accomplish this task? Well, write a press release following the steps listed below:
* The Headline: is very important. In about more or less ten words you need to grab the attention of the editors. The headline should be attractive, dynamic and exciting, summarizing the information provided in the press release. You should think of it as a billboard along a highway -- you write just a few exciting and dynamic words to make your release stand out among the many others editors receive on any given day.
* Summary: Right under the headline write a 3-4 line summary highlighting the most important points given in your news story.
* Opening Paragraph: Your first paragraph is critical. It is sometimes called a summary lead. Start this first paragraph with writing the city and state you are issuing this press release, then the date, just like this:
Houston, Texas - July 1, 2005 - or, Houston, TX - July 1, 2005 - Here start to write the opening paragraph which will include the 3-4 line Summary as shown above, and the hook: the one thing that makes your audience interested in reading more, which must be relevant to the news story in your press release.
The first paragraph must be written giving the short answers to 6 questions: 5 Ws and 1 H: who, what, when, where, why, and how. In the following paragraphs you should provide the detail on those 6 questions.
* The Body: here you should use a strategy called the inverted pyramid; writing the most important information first, including a quote from one of the executives or the owner, covering the answers to the six questions explained above. After giving the most important information and the quote first, you can write the less important details toward the end, so that if editors need to cut the story to fit the space limit, they can cut from the end without losing any critical information.
* The Closing Paragraph: where you should repeat the contact information, including the name of the person, the street address (optional), website URL, the phone and fax numbers, and email address.
Then, read your press release 3 or 4 times carefully, in order to make sure your grammar and spelling were written correctly.
* The last step is to send your press release to as many media outlets as possible. There are many websites offering free press release distribution services. But, we believe, whenever you need any kind of service, it's always better to choose a reliable pro service if you want to receive real good results.
About the Author: Sevim OR has been an online marketer, owner and operator of several Marketing websites since 1997, offering all businesses awesome exposure, powerful marketing, millions of impressions to substantially increase sales, revenues & ROI, at:
http://www.aall-dreamlands.com
http://www.aaa-newswire.com
http://www.aaa-advertise.com
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