Killer Copywriting Guide

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Index
7 Steps You MUST Take Before Writing a Word of Copy!
How To Write An Effective Ad
Copywriting: Bringing Copywriters and Designers Together in Turnkey Alliances
Can Honest Copywriting Succeed?
3 Reasons Your Business Needs A Freelance Copywriter
Can You Become a Freelance Copywriter in Los Angeles?
What a C.I.A. Black Ops Officer Taught Me About Copywriting
How To Find A Copywriting School
Real-Life Copywriting Course for Non-Writers
Making a Living as a Copywriter; Freelancing Versus Agency
How to Negotiate Rates with a Freelance Copywriting Expert
How To Find Freelance Copywriting Jobs
How to Snag That Freelance Writing Job
Section 107 US Federal Copyright Law and Your Duty as a Writer
A Copywriter Speaks: Hey, Give Me Back My Pen!
Copywriting's Free First Step - The Home-Based Writer's Guide
Copywriting: The Secret Key That Rescues Falling Response Rates
How To Find A Copywriting School
Hollywood's Secret Copywriting Seminar
12 Lessons I Picked Up from Attending Seminars
Clever Ways To Use Your Web Site To Sell Your Writing Services
The Advantages of Using a Professional Copywriter
How to Increase Your Copywriting Success
Website Copywriter Tips: Web Copy 101
12 Copywriting Tips to Make Your Advertising More Profitable
9 Tips for Great Design of Your Marketing Materials
In Direct Mail Marketing Copywriting, Specifics Outsell Generalities
Viral Copywriting
11 Reasons Not to Hire a Freelance Copywriter (and Why They're All Poor Excuses)
How You Can Find Freelance Copy Editing Jobs
How to Write Powerful Press Releases in the Right Press Release Format
Killer Proofreading Skills: Put that Final Draft to Bed!
You Need To Learn The Basics Of Copywriting If You Want To Make Money Online
Direct Response - The Fast Track to 6 Figure Freelance Copywriting
Long Copy Sales Letters on the Web: Hype or Not?
Hey You, Yes You!
3 Keys to Great Online Copywriting
The Power of Saying 'You Can'
Harness the Power of the Internet
Is It Worth Paying a Professional Copywriter?
Public Service Announcement (PSA) Radio Copy Writing Success
Creating A Search Engine Copywriting Plan
Tips for SEO Copywriting
Copywriting: Make Vancouver (or Anytown) Your World Headquarters - Part 1 of 2
The Secret to Web Copywriting Gurudom
So You Want to Be a Web Copywriter?
How to Make the Most of Your Website Copywriter
Copywriting: Specialize For Your Own Sake -- Part 3 of 3

Killer Proofreading Skills: Put that Final Draft to Bed!

By Dina Giolitto
It's FINALLY here... your final, final draft of that project you've been slaving over for months. Just a quick proof is all it takes. You breeze through, make a few corrections, and pass it off to your trusty assistant for the quadruple-check final once-over. But horror of horrors, when she hands back your work, it's rife with red pen marks! How did you miss all those little picky things, and how can you prevent this from happening again in the future? The solution: next time, proofread categorically. What do I mean by this? Each part of the document you've created contains several elements. These might include but are not limited to: - Headlines - Subheads - Paragraph copy - Bulleted lists - Numbered lists - Tables - Sidebars - Photo captions It goes without saying that you should fine-tooth-comb your copy draft from start to finish. But in addition to this, you must view your document in pieces and compare the parts that match. Break up your Final Proofreading Session into rounds. Round One: Only look at headlines. Do all the fonts match in your headlines? What about point size? Did you use initial caps in one headline but all-caps elsewhere? Did you repeat words? Round Two: Only look at subheadlines. Did you start off with italics but then switch to bold halfway down the page? Does your fourth subheadline sound awfully similar to your second and sixth subheadline? Round Three: Scan through all your numbered lists. Is the indentation in alignment? Did you bold the numbers in the first section and forget to bold them in the last? What about periods at the end of your bullets; is your punctuation consistent? Continue "making your rounds" in this same manner, covering every aspect of the document you're proofing. Compare date formats, price points, and any other "stylistic" element of your finished product. Okay! You reached Round Six and thank heaven you're finished reviewing. How many red pen marks do you see... quite a few? If so, that's perfectly okay. The more red pen marks you make in this draft correction, the less you'll have to make in the "final final final" draft! And that's my final thought. Copyright 2005 Dina Giolitto. All rights reserved. Liked this article? Have more of the same emailed to your inbox each month. Sign up for the Copywriting and Marketing Ezine from Dina at Wordfeeder.com and learn to write search engine friendly web copy and market your web based business for free.
Article Source: http://EzineArticles.com/?expert=Dina_Giolitto


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