| The business of automotive detailing is
alive and well and there is no
doubt about that. Americans love
their cars and some more than
their own kids or family. Generally
one’s car is the second largest
investment they will make and
they will wish to keep it up and
protect it. What a better way
than to protect the paint and
have it professionally cleaned
and detailed? Well as a retired
businessman of 27 years in the
industry that works for me and
I am perfectly okay with that
concept and have learned a lot
about customer service.
Customer service is essential
in the auto detailing business
and it starts before the job,
as you must explain to the customer
what you can and cannot do to
help their car. Some times large
scratches down to the metal cannot
be repaired by simple detailing
and that must be explained to
eliminate false expectations.
In auto detailing you want to
over deliver on expectations and
thus continue to get great referrals.
This is why the pre-service customer
service is so vitally important,
but what about the post-service
customer service?
Well after the service it is important
to walk around the car with the
customer and show them every thing
you had cleaned and how it was
done. Additionally it is important
to leave a little something such
as a rose or a mint on console
for the customer with a little
car thanking them, with a little
notation telling them that any
future referrals from them will
lead to a discount on future services.
Consider all this in 2006.
"Lance Winslow" - Online
Think Tank forum board. If you
have innovative thoughts and unique
perspectives, come think with
Lance; http://www.WorldThinkTank.net/wttbbs/
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