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The ZonePerfect Nutrition Company has continued to expand and is expected to sell in excess of one hundred million dollars worth of ZonePerfect foods this year. These include Zone diet bars, Zone diet meals, protein shakes and powders, supplements and fish oil capsules to be used as supplements. While these products are labeled as Zone Diet products, Dr. Sears does not agree that they are following the Zone Diet principles, and he is not endorsing several of the products.
In fact, Dr. Barry Sears is endorsing a new product called Smart Zone which is a meal supplement bar produced by Hersheys. There have been several lawsuits regarding the use of the Dr. Sears implied endorsement of ZonePerfect products. Dr. Sears is very clear that he does not endorse these products despite the fact that they use the ZonePerfect name.
What is the issue?
Dr. Barry Sears now operates a company called Zone Labs. They have the only Zone Diet products that Dr. Sears endorses at this time.
The concern with the non-endorsed products is that while they appear to be the Zone products, they are not correctly chemically balanced to control insulin. Since the whole premise of the Zone Diet is to eat foods that will help your body control the hormones that produce and regular insulin it is very important that the chemical composition of the food is exactly correct.
Dr. Sears explains that a diet bar can be a prime example of how things can appear to be Zone foods but are not chemically balanced to work with the program. There are many nutrition bars that are composed of a 40/30/30 balance of proteins, carbohydrates and fat. The fat in Zone bars comes from fish oil that actually helps the body slow down the production of insulin and prevents hunger and cravings. Other nutrition bars have the 40/30/30 ratio but they use flaxseed or soybean oils that don't have the same chemical composition. This oil does nothing to help the body with insulin control and will result in hunger and cravings.
What does Dr. Sears endorse?
At the moment, Dr. Sears endorses some nutritional supplements that include:
• fish oil concentrates that act to optimize heart, brain and immune system functions as well as help with the hormonal control of insulin production.
• bars and shakes that are available for on-the-go meals and snacks. These bars and shakes follow the 40/30/30 ratio and have the added benefit of the omega fish oil for insulin control.
• nutritional supplements used to increase energy and decrease muscle stiffness and fatigue after exercise.
• liquid supplements that provide the vitamins and minerals found in 2-3 servings of fruit and vegetables. They are supposedly high in anti-oxidants that rid the body of free radicals.
• An additional line of supplements for body and skeletal health that includes cardio support, bone supplement, hepatic support for detoxification and Zone foundation and micro nutritional support.
Apparently, the only meal that is endorsed by Dr. Sears as a Zone diet product is a new line of frozen dinners he has developed with a producer of organic and natural frozen dinners. They are designed to be cooked in a microwave and enjoyed.
Whether all these products are endorsed by the doctor himself or not, the fact is that the business of Zone Diet is flourishing and people are buying these supplements and meals to make sure they stay in the Zone. However, one may begin to wonder if it is really necessary to consume all these products to stay healthy or it is more a matter of changing dietary habits and enjoying healthier food.
Martin Beans shows you how the Zone Diet works at http://www.enterthezonediet.com - a complete guide on the Zone diet where you'll learn how to calculate your daily intake of protein, fat and carbs and you'll find allowed food lists, Zone diet menus and tips that will ensure your success with the program.
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