| To increase the site traffic you can have
a system of delivering free email
newsletter for your subscribers
and potential subscribers. The
costs involved are minimal and
if executed properly then the
paybacks are great and will result
in increased pay subscribers for
your site. Email newsletters are
also called ezines. It is a type
of electronic direct mailer that
you send to your customers. Email
Newsletters work as a timely reminder
to both the potential subscriber
and the current customer about
what your site or product it is
offering. Through the newsletter
you can inform the customer about
the new products, new product
features, new schemes, new company
or site achievement or even a
story about the company. This
will help you to be in constant
touch with your customers. To
make your newsletter a success
and a profit generating proposition,
you must follow the basic rules
and a few tips that are given
below: • Have a theme for the
newsletter which relates to your
site. The newsletter can carry
an article, anecdote, a tip or
an answer to a question about
your site topic. It will make
the content real and the customer
will be happy that you are sharing
useful and or interesting information
with them. • Have a short and
catchy title for the Newsletter.
It is good to have a catchy title
for the newsletter, because the
customer or potential customer
will associate the 'title' with
your website or your product and
it will act as a recall instrument
for your web site. Newsletter
titles like Website wisdom, Web
Tactics etc will make good titles,
in fact anything or any name that
will carry a message for your
site, will be good. • Decide on
the weekly delivery day for your
Newsletter. Decide on particular
days of the week to deliver the
periodic newsletter. The customer
waits for the newsletter on that
particular day. If you have say
Tuesday and Wednesday as the newsletter
delivery days, then your site
will have maximum visitors on
those particular days, which indicates
that a newsletter is a kind of
reminder or a knock on the customers
mind to visit your site. • Decide
on average length and style of
the newsletter. It is important
to keep the length of the newsletter
short, because the audience or
the reader looses interest in
the content, if it is very long.
The style refers to the way your
newsletter will be designed. Will
it have a small teaser content
in the mail, with a hyperlink
to the main newsletter/article
content on your website, or will
you send the entire newsletter
in the mail. Will the content
be simple text or will it be in
HTML format. Make sure what ever
you choose should be supported
by most people for example, HTML
is not supported by many people's
email. • Jot down a few themes/issues
that you could cover, in advance.
For the periodic newsletter, you
should have several choices for
the issues and subjects that can
be covered. If the themes for
the newsletter are already there
to be chosen from, there will
be no last minute panic regarding
the theme and the topic content
that you will be writing on All
the visitors visiting your site
may not get converted to the pay
subscriber category, immediately.
For such prospects you can offer
a free newsletter for a limited
time. This newsletter will serve
the dual purpose of acting as
a reminder to the prospect about
your web site and /or the products
and will also give some useful
information on a topic related
to your site/product, to the client.
Last but not the least You can
have a trial run of the free email/
newsletter service. This will
help you gauge the market for
a subscription site, before you
actually get caught into the cycle
of 'pay for access' syndrome.
Another way you can use the free
newsletter, is for testing the
new topics that you plan introducing
to the websites. You could offer
free subscription on a particular
topic, till a particular number
of registered users for that topic
are reached, after which each
new subscriber will have to pay
a subscription fee for accessing
that topic. While advertising
for the new topics you could mention
that free subscriptions are available
only till a given time, after
which all new subscribers will
have to pay to access the website.
This article was written by Craig
Dawber of smarket-associates.com
Need advice and guidance with
your online business check out
the resources found in this website.
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