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Increasing website traffic is the name of the game on the
internet. It's important to
note, however that there is
no one thing that can bring
instant traffic or ongoing
sales. It's a combination
of strategies that promote
contact and networking. Not
all strategies work for everyone,
so it's important to know
what the options are, utilize
a few that look appealing
and stick with what works
for you. Here's a few tips
and strategies that have worked
for me. Give them all a try
or perhaps just one. Any or
all can make a healthy difference:
1. Write A Press Release A
press release is not a sales
pitch and sales hype is not
allowed. It is, however, your
chance to provide your business
story which can be a powerful
form of marketing. When writing
your press release you'll
want to provide the who, what,
where, when, how and why of
your business. Create interest
by detailing who you are,
what you are about, why you
went into business, but more
importantly, how your customers
have benefited. An effective
press release can create a
newsworthy story that is capable
of creating buzz and interest
all across the web for a long
time to come. 2. Create A
Blog Whether you have a website
or not, a blog is an ideal
tool for giving you and/or
your business a favorable
presence. Think of a blog
as a diary. Create your blog
by posting your products and
information. Then on a daily
or weekly basis add additional
products, information or comments.
Invite comments from others
and before you know it you'll
have a steady stream of visitors.
If you don't have a website,
creating a blog is a great
place to start and you can
create one for free. If you
do have a website, a blog
will help generate visitors.
The beauty of blogs is that
you can also add Google adsense
ads for additional revenue.
3. Create Special Offers A
limited time sales offer will
encourage your visitors to
act. If you have customers
that are interested in your
products, give them an occasional
boost by holding a sale. Chances
are they've been eyeing your
products for some time, and
with a special offer incentive,
they just might take the leap.
4. Use Pay Per Click Advertising
Every internet business owner
should consider pay per click
advertising. It's fast, it's
targeted and can be cheap
if done correctly. Therein
lies the key, you must research
how to create a cost effective
pay per click campaign. It's
not rocket science. You simply
need to write a compelling
ad, research relevant keywords
and understand your return
on investment. This means
that if your product earns
you $20 per sale then you
must pay no more than 20 cents
per keyword, preferably less.
For example, on average, your
ad will bring in one sale
per 100 clicks on that ad.
If 100 clicks brings one $20
sale then you've just paid
$20 for that ad (100 x .20)
and you broke even. Therefore,
your goal should be to pay
less than 20 cents per keyword
but no more. Finding relevant,
less popular keywords is goal.
Of course, the better the
ad and the better your website's
sales copy performs, the more
sales you will receive. 5.
Write An Article Don't put
this one off. The internet
is designed to deliver information
and what better way for you
to get the word out about
you, your business and your
expertise than by providing
relevant, useful information.
If you're selling scrapbooks,
write an article on how to
scrapbook. A well written
article can show someone how
easy scrapbooking is, boost
their interest and therefore
encourage a sale. If writing
an article is not something
you feel you can do, have
it written for you, it's not
expensive and it's one of
the best ways to bring traffic
to your site. 6. Carefully
Optimize Your Site For The
Search Engines Don't build
your site and forget it. Utilize
the search engines to your
benefit by taking the time
to optimize your site. Optimization
doesn't have to be complex.
Simply create a title that
clearly depicts what your
site is about and write a
description that accurately
describes to your readers
what information you have
to offer. Research relevant
keyword phrases as opposed
to single words and repeat
that phrase in your title,
description and throughout
your page. 7. Create A Newsletter
Your goal should be to keep
your viewers coming back to
your site over and over again.
The best way to keep in touch
with viewers is through publishing
a newsletter or a periodical
that offers beneficial, useful
information. Post a newsletter
form on your site and specifically
direct your viewers to sign-up.
Don't just expect them to
notice that you have a newsletter,
direct them there and be specific
about what your newsletter
offers. By publishing a weekly
newsletter you are reminding
your readers of your products,
sales or upcoming events.
Avoid pushy sales tactics
and sales hype. Simply offer
useful information, tips and
advice. Make your newsletter
a thing of value by keeping
them interested and encouraged.
It's important to remember
that it takes an average of
7 visits for a viewer to buy;
they're not likely to visit
seven times without a reminder.
8. Offer Something Free We
all love free and the internet
is no exception. - If you
publish a newsletter, offer
a free ebook or free e-course
in exchange for an email address.
In your newsletter also offer
a free tips section that pertains
to your site's topic. - If
someone makes a purchase,
consider offering a free bonus,
this often prompts sales.
- Offer free teleseminars.
This is an excellent way to
let your viewers hear your
voice and experience who you
really are. It builds trust
and they won't soon forget
who you are and what you are
about. 9. Make A Donation
Create a promotion where you
will be donating a percentage
of your proceeds to your favorite
charity. Donating money or
services to your favorite
charity builds trust and a
positive image for your business.
I'd much rather buy from someone
that donates a few dollars
to a worthy cause than someone
who doesn't. 10. Participate
In Discussion Forums Take
the time to find online forums
that are relevant to your
business. By responding to
questions, offering advice
or posting your articles,
others will see you as an
expert in your field as well
as someone willing to help.
Posting on a weekly basis
will allow readers to become
familiar with you and your
business as well as regarding
you as a respected authority.
When registering on a forum
be sure to create a signature
file that includes your website
address. This will post your
website address each time
you make a forum entry. Your
business will do well to perform
each and every strategy noted
above, however, performing
just one of these powerful
marketing strategies will
improve your chances of drawing
visitors to your site, but
more importantly, it will
help keep them coming back.
Elizabeth is a seasoned internet
marketer focused on helping
anyone interested in building
a home internet business by
providing free marketing advice,
marketing product reviews,
free courses, motivation and
a friend. Grab Elizabeth's
comprehensive home business
and marketing ideas free newsletter
today. |
