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Internet news releases are the key to getting a quick flow
of traffic to your web site.
Whilst Internet news releases
can drive traffic, very few
web sites use them as part
of their Internet marketing
strategy, as they think they’re
too expensive and just for
larger companies.
Internet news releases are
for ALL companies, large or
small, and they are surprisingly
cost effective. They are similar
to the press releases sent
to newspapers and magazines
- only we’re using the more
cost effective version – web,
or Internet news releases.
Press Releases - Why they
don’t Work
A press release is of very
little value to you – a web
address in the newspaper or
on the radio, requires the
potential site visitor to
write the information down
and visit later, when they’re
at their computer. It simply
doesn’t work like that
If they’re not already at
their computer, looking for
what you have to offer, and
able to get it by simply clicking
a link, then they’re not interested!
What they do
A web news release can be
similar to an article, but
it’s put together differently,
as it’s targeted at the journalists
that provide content for Google
News, Yahoo News, MSN News,
etc.
Nothing released onto the
Internet ever goes away, so
you may get traffic over a
long time span, but we are
aiming for a lot of traffic
over a short time span – we
expect most of the traffic
will arrive within 3 to 7
days of submission to the
various news release web sites.
Like keyword articles, a news
release is re-distributed
via .XML feeds, so they will
also appear in blogs, and
in the news section of a wide
variety of web sites.
Get a Traffic Surge
The web, or Internet news
release has a shorter life
span than an article, but
the traffic can come in a
large surge, whereas an article
will bring in a steady stream
of visitors over a long time
span.
A good news release, which
catches the imagination of
news websites, can see traffic
of tens or even hundreds of
thousands.
How to Write a Good News Release
Of course, your news release
needs to be of interest to
viewers to get visits to your
website, so what makes a good
one?
• Something topical that people
are interested in
• Something that has a high
perceived value, that you
are giving away for free
• Something that you have
that is unique
The fact is, most websites
can put out something to catch
the public’s imagination,
but they haven’t thought about
it!
A good Internet marketing
company can draft, and distribute
a web release that will pull
traffic.
Cost Effective
The cost of an Internet news
release is very low – not
the $2,000 US dollars charged
by many press release agencies,
in most cases it’s just a
few hundred dollars!
Targeting news release sites
is one of the most cost effective,
if not the most cost effective
way of marketing on the Internet.
For more information on cost
effective viral marketing
strategies to increase your
sales and bottom line profits,
please visit our web site:
http://www.internet-viral-marketing.com
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