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The Internet has become the largest medium of communication;
and has presented a lot of
business opportunities. Online
home based business owners
tend to limit themselves to
online marketing methods.
Nevertheless, there is a huge
potential to promote your
home based business through
some cost effective offline
marketing strategies. So what
are the most effective offline
marketing strategies for your
home based business? 1. Word
of mouth in your circle of
influence Word of mouth is
one of the best free advertising
channels. We all have people
we interact with on a daily
basis, and these are potential
customers. Make a list of
all the people you know or
interact with and how can
you best tell them about your
internet business. Be passionate
about your internet business
and always be prepared to
tell someone about it when
an opportunity to do so presents
itself! 2. Mail-out newsletters
and flyers Mail-out newsletter
or flyers can be effective
if you target it to a specific
'group'. You could create
one to distribute to local
day care centers just as an
example - and in your newsletter
or flyer, highlight the benefits
of an online business to the
targeted group, for example
earning money at home for
stay at home moms or dads.
Posting your home based business
URL on bulletin boards can
also be effective. 3. Use
and give away free branded
‘stuff’ You can promote your
business by having your URL
on all your stationery, all
written communication and
other items you can give away
for free. If you want to get
a lot of people to know about
your home based business,
you will need to come up with
some creative ways of promoting
your URL. You can be limited
only by your imagination.
Have your business cards with
your home based business URL.
Give them out to people you
meet, leave them about where
you can, such as in your local
coffee shop. 4. Newspapers
and magazines Local newspapers
are good for advertising your
online business. Most local
papers have ‘home business
opportunities’ section, so
you run a regular classified
advert. In addition, contact
your local newspaper or business-oriented
magazine and let the business
editor know you have a new
business and web site and
what you offer. Local newspapers
are frequently interested
in featuring local business
people and their accomplishments.
This is free advertising and
should always be used. You
can also contact your local
magazine and offer to write
a monthly or weekly guest
column for them, and include
your ‘author bio’ and home
based business URL. 5. Joint
ventures with offline business
You can get into a joint venture
partnership with an offline
business which sells a complementary
product or service to your
home based business. If you
can identify a partner that
best fit your business, this
is an important offline marketing
strategy that can help you
succeed in your home based
business by enabling you to
reach potential customers
that you could not reach before.
As an example, if you have
a website selling fitness/health
products or tips, you could
prepare a leaflet and make
a deal with an offline local
fitness/health shop where
they giveaway your leaflet
to their shoppers with each
purchase. The offline marketing
strategies strategies outlined
above can help you grow your
home based business. Jeff
Casmer is an award winning
entrepreneur, keynote speaker,
and internet marketing consultant
with career sales over $25,000,000.
His "Top Ranked" Earn Money
at Home Directory gives you
all the information you need
to start, maintain, and prosper
with your very own Internet
Home Based Business in the
21st century. |
