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Many people are downright frustrated. And when you look
at their internet marketing
strategy, it's no surprise.
Yet, they all fall into a
classic trap that can ruin
your chances of online success
before you even get off the
ground. Have you heard about
the ultimate short-cut to
success? Ultimate short-cut?
That's right. Many are led
to believe that this is the
holy grail of marketing online.
But, if this is your idea
of a perfect internet marketing
strategy, think again. Here's
how it works... It's easy.
Create a crappy product and
contact every 'sap' who has
an opt-in list of 40,000 subscribers
or a website that gets a few
hundred hits a day. Then ask
them all to promote your stuff.
Works like a charm, doesn't
it? If you've ever been on
the other end of the inbox,
you know how annoying this
can be. Some person who sends
you 12 emails out of the blue,
asking (begging) you to endorse
his/her product. For example,
I recently received a similar
email from someone asking
me to promote an MLM product
to my subscribers and customers.
First off, the email was clearly
a cut-and-paste job. It might
have started with "Dear Jason",
but the rest was a boiler
plate email. A big no-no when
trying to get someone's attention
and win them over. And what
about the product? For all
I know, the product might
have been white hot. But,
MLM is the furthest thing
from my subscribers minds.
Not all of them, but I'll
bet at least 90% of them.
The problem here? One word:
targeting My subscribers and
customers are not the ideal
target market for this particular
product. If I start promoting
MLM, I might as well squeeze
in a "how to pick a winning
stock" mailing as well. Unfortunately,
you will also see this "spray-and-pray"
internet marketing strategy
in other areas. Let me give
you an example. Have you ever
received an article on a topic
that was no where near what
you (or your subscribers/customers)
are interest in? Or, have
you ever been asked to review
a product that was about "snake
breeding" or something way
off in left field? Have you
ever received an email asking
you to buy a drug that you
have absolutely no use for?
The same rule applies: targeting
My advise? To really nail
down your internet marketing
strategy and hit the pavement
running, here's a shortlist
of things to consider. >>>
Hand Pick Your Partners Wisely
Notice I said "hand pick".
Choose a few partners that
you feel would be ideal candidates.
Learn a bit about them and
their business BEFORE you
contact them. >>> Get Personal
When you finally decide to
contact a potential partner,
personalize your contact with
them. Add a comment about
how you like their website
or ezine. Maybe you are a
customer who enjoyed their
product. Be sincere and it
will shine through. >>> Think
W.T.G.T.D.W.M.? People are
busy, overloaded, overworked.
When you send out an email
looking for people to publish
your article, review your
new ebook, or promote your
product, you need to think
W.T.G.T.D.W.M.? W.T.G.T.D.W.M.
= What's This Got To Do With
Me? Once again, if you are
targeting the right partners
and choosing them wisely,
this question should be self-answered
by the person who are contacting.
For example, "Hi Andy. I am
contacting you today because
you are among the top snake
breeders in America." If your
article, product, joint venture
is related to snake breeding,
you are half way to the finish
line already. >>> The 80/20
Rule Is A Lie Ever heard of
this rule? 20% of people produce
80% of the results? Online,
this is more like the 97/3
rule. If you are looking for
joint venture partners online,
97% of people will do nothing
to help you. Sure, they might
seem interested at first.
But, when it comes time to
"play ball", they will suddenly
drop off the earth. Your goal?
Stop wasting time marketing
to "everyone". Find the 3%
who will work with you to
accomplish your goals and
make things happen. Tip: If
you are focusing on a highly
targeted market, this will
happen much easier. >>> Know
When To Back Off So, you've
sent two emails with no reply.
Is it time to call it quits?
Not always. Some people are
genuinely on information overload
and won't get back to you
for several days (if not a
week). Why not pick up the
phone, make one last attempt
and contact them by phone?
If they fail to return your
email or voicemail, perhaps
it's time to move on (see
97/3 rule above). Remember,
the name of the game is targeting.
When putting together your
internet marketing strategy,
pick your partners wisely
-- aim to find that golden
3% as quickly as possible.
Take your time and get this
part right from day one. It
makes all the difference in
the world when you are sending
people something that is of
real interest to them. If
it appeals to them, they will
pay attention, and the boost
in response you receive will
speak for itself. Jason Potash
makes it easy to learn from
today's top marketing experts.
For details and to claim your
free Audio Library Membership,
visit this site now: http://www.jvking.com
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