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Have you ever wondered how can you possibly figure out how
to market your Internet business
when you’re bombarded with
so much conflicting information?
Lots of “how to” advice applies
to many online businesses.
But avoiding common marketing
mistakes will work for EVERY
business. If you make even
ONE of these mistakes, you’re
leaving money on the table:
Mistake #1: Believing, “You
can make a fortune online
while you sleep.” This mistake
has a sidekick or two: “Make
millions in just 2 hours a
day!” or “Give us a month;
never work another full day
again!” and “Make a living
working less than 2 hours
a day!” These are tempting;
they’re all dangerous. But
these promises aren’t the
most amazing part - what’s
outrageous is the number of
people who buy into them –
with their time, their money
and their hearts. Avoid Mistake
#1: Ignore pie-in-the-sky
promises – you’ll have to
spend serious time on a serious
Internet business. Mistake
#2: Believing, “You can support
yourself online with just
a small investment.” This
headline captures attention,
but that’s all it does. Your
Internet business is just
that – a business. Develop
a budget you can afford; don’t
take a risk you cannot. Almost
everyone loses some money
along the way to making their
business successful. Plan
for that. Avoid Mistake #2:
Spend a realistic amount of
money to grow your business.
Mistake #3 “Get in on the
opportunity you’re excited
about FAST – before it’s too
late.” For an Internet marketer,
this is probably the worst
piece of advice. These pyramid-like
“business opportunities” sound
too delicious to be true,
and they are. It’s never “too
late” to begin with a solid
business opportunity, and
they are likely to generate
profits whenever you set up
shop. Avoid Mistake #3: Do
your homework before you do
anything else! Mistake #4:
Having no marketing plan.
With a little help, anyone
can write one. Get started
by making lists: a daily task
list, a weekly to-do list,
monthly benchmarks, and so
on. Figure out what you need
to do every day to get the
number of emails out, flyers
distributed, ads placed, press
releases written, and articles
published to achieve your
goals. Avoid Mistake #4: Outline
your battle plan and follow
it to the letter. Mistake
#5: Not getting enough visitors
to click on your site. I’m
sure you’ve read story after
story about people who make
mega-bucks on just a few hundred
hits a day. Yes, it’s possible
you could break the records,
too. But it’s quite unlikely
you ever will. If you build
your website, they will NOT
come. You’ve got to push them
there. Avoid Mistake #5: Use
as many methods as you can
to drive traffic to your site.
Mistake #6: Sending out sales
and recruiting emails all
day long. Some say marketing
is a Numbers Game. Is it?
Not exactly. You can calculate
the number of prospects you
must have to get the number
of hits you need to get the
number of click-throughs necessary
to end up with enough visitors
who read your sales message.
From there, you can determine
how many visitors you need
to convert one into a paying
customer. Everyone needs to
know their conversion rate,
but it’s not about pushing
tons of warm bodies to your
site. It’s about getting the
RIGHT eyes to examine your
offer. Avoid Mistake #6: Get
as many targeted leads as
you can afford. Mistake #7:
Using weak headlines. Weak
headlines are deleted or ignored.
If they’re going to bother
to read your copy, you’d better
knock ‘em down flat to get
their attention first. Don’t
spend more time writing sales
copy than on writing an attention-grabbing
headline. If your headline
makes someone open your message
or web page, you’re well on
your way to making a sale.
Avoid Mistake #7: Learn how
to write irresistible headlines.
Mistake #8: Not building a
personal prospect list. The
mere fact that someone came
to your website, and maybe
even skimmed it, is a victory
for you! Why let them click
away? Make your traffic generating
investment worth it’s weight
in gold. If you wouldn’t dream
of asking someone for their
email address because you
just hate doing that, you’re
trading principles for profits.
You probably have a WEALTH
of information about your
niche that your visitor would
gladly release their email
address to receive. Avoid
Mistake #8: Provide an opt-in
mechanism on your site so
you can follow-up with every
prospect. Mistake #9: Once
a prospect becomes a customer,
they’re yours. Wrong! People
are fickle, they constantly
search for greater value,
and they won’t be loyal to
you – especially online. On
the Internet, it’s fast and
easy to click onto the next
guy’s offer and then the next
guy’s. After all the time,
energy and resources you’ve
invested in getting them to
purchase from you, don’t ignore
them after making the sale.
Avoid Mistake #9: Don’t drop
your paying customers from
your marketing plan. Talbert
Williams has been involved
in Internet marketing for
almost 5 years. During that
time, he was the #2 salesman
for Living Young Today. Generating
over $741,183 in sales. (Yes,
he was #2, and he DOES try
harder!) Talbert is currently
running a very successful
online marketing service,
Leads and Traffic. He’s researched,
tested and acquired countless
marketing resources. With
the expert team he’s assembled,
Talbert can provide you with:
• Guaranteed targeted leads
• State-of-the-art traffic
generation software • Headline-building
templates and techniques •
Proven methods to streamline
your business; making every
minute and dollar you spend
work it’s hardest for you
• All the free training you’ll
need to use all of this, and
more In addition, Talbert
and his team will teach you
strategies and techniques
to organize and run your Internet
business, from now on and
into the future - turning
it into a money-making machine.
Plus, Talbert is personally
available to assist all of
his clients. Mistake-Proof
YOUR business. Don’t take
our word for it - Check out
www.leadsandtraffic.com, take
a test drive, and prove to
yourself that it’s the best
business-building investment
you’ll ever make. About The
Author Talbert Williams has
been involved in Internet
marketing for almost 5 years.
During that time, he was the
#2 salesman for Living Young
Today. Generating over $741,183
in sales. (Yes, he was #2,
and he DOES try harder!) Talbert
is currently running a very
successful online marketing
service, Leads and Traffic.
He’s researched, tested and
acquired countless marketing
resources. Head on over to:
www.leadsandtraffic.com. jointventure@leadsandtraffic.com
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