TIn
the U.S., jewelry is weighed
in grams. Some jewelry stores
display the actual weight of
each piece, while others do
not. Some jewelry stores that
don't display the weight say
that "fine jewelry"
is not sold by weight like products
in a supermarket.
The real reason they do not
display the weight is because
the easiest way to make gold
jewelry cheaper is to use
less gold and make it lighter.
But the problem with using
less gold is that the jewelry
will usually be weaker and
more likely to bend.
How can knowing this pricing
secret help you make better
decisions when buying jewelry?
Whenever you shop for precious
metal jewelry, the first thing
you should figure out is the
price per gram.
The average prices we have
found at the mall are
$28 per gram for 14k gold
$36 per gram for 18k gold
$3 per gram for silver
$75 per gram for platinum.
Knowing the price per gram
will help you compare apples
to apples. It's easy to compare
prices for two gold bracelets
if they are the same weight,
style, and quality. But this
is hardly the case.
Most jewelry stores have
very similar items that differ
greatly by weight and price.
So in order to compare apples
to apples, you must find the
price per gram at each store.
As long as the quality and
style are similar, the store
with the lower price per gram
is always a better value.
Negotiating with salespeople
based on price per gram will
let them know that you're
a knowledgeable jewelry buyer
who cannot be duped.
The price per gram concept
also applies to diamonds.
All diamonds over $1000 should
come with a GIA certificate
rating. When comparing two
diamonds of the same rating,
the lower price is always
a better value.
Jewelry Trade Secret #1 Summary:
Weight of jewelry determines
value.
Retailers purchase precious
metal jewelry priced per gram,
and so should you.
In order to compare apples
to apples, always figure out
the price per gram.
Eugenia Bivines' Wholesale
Jewelry Connection is an online
store that offers beautiful,
affordable gemstone jewelry
and fashion accessories, with
low prices on wholesale swarovski
crystal, discount jewelry,
rings, earrings, necklaces,
brooches and pendants in sterling
silver and gold. Eugenia says,
"All our items are dependable,
quality products. We provide
quality jewelry at wholesale
prices."
