How Is Marketing A Physical
Therapy Practice Different
from any other business?
In many respects, marketing
a Physical Therapy practice
is not that much different
from marketing other small
businesses.
Basic business and marketing
principles that apply in other
successful businesses- including
marketing, budgeting, branding,
marketing strategies, public
relations opportunities, tracking
systems, instilling the sense
of ownership in all employees,
productivity measures - also
apply in the Physical Therapy
Marketplace.
However, there are several
ways - some subtle and some
obvious - that marketing a
Physical Therapy practice
is different than marketing
for other small businesses.
1. Most Physical Therapists
typically have little (if
any) business training, education
or marketing experience prior
to owning their first practice.
In fact, PT's - prefer to
view their practice as a calling,
a profession geared to helping
others, anything but a business
that is out to make a profit.
The motivations that draw
people to a career in Physical
Therapy are different from
the interests that draw others
toward a career in business.
This paradigm often creates
the unfortunate but predictable
irony that results in a business
owner who is ill prepared,
ill equipped and often unaware
of the basic requirements
needed to establish financial
& business success.
Because We never learned
about business aspects of
owning our own practice. Or
about marketing principles,
strategies and other tactics
in our Physical Therapy curriculum.
We as Physical Therapist and
business owners are usually
at a distinct disadvantage
from the very beginning of
our business ownership. We
are forced to struggle through
the process of trial-and-painful-error
to compensate for our lack
of business training and knowledge.
It's hard enough to succeed
in business when you know
what you are doing.
It is almost impossible when
you don't even know what you
don't know.
Get informed today and start
using Time tested and Proven
Marketing and Business Prinicples
that work for Physical Therapy.
Josef Blahnik, MSPT Managing
Director Physical Therapy
Success
http://www.physicaltherapysuccess.com
